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The client wanted to boost their visibility and reach new customers during a time with mergers and acquisitions in their market. For their ClickSWITCH campaign, we worked with them to develop a video. We provided the storyboard, VO script, and visuals to bring the concept to life. The client had started a campaign on their end and provided the image direction for the final frame of the wall light switch. The campaign was promoted using several channels including digital ads, an update to a brand page on their website, an eblast campaign to a purchased list, and this video explaining ClickSWITCH which was used on social media and their website.
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